A NEW VISUAL IDENTITY: Servirplus revamps its image

Servirplus is proud to unveil its new visual identity. A dynamic colourful new logo, that incarnates the company, its employees and its clients.

 

The four stages of life

Servirplus offers an assortment of health care and psychosocial services to people of all ages and every generation. In order to symbolize the diversity of its clients, four circles have been incorporated into a design that represents the four major stages of life – childhood, adolescence, adulthood and old age – and the different market segments – institutional, private, health and psychosocial.

 

Constantly evolving

The four circles also orbit around a cross that is now at the centre of the design and testifies to Servirplus' tradition and history. Servirplus' “plus” is of course at the heart of the care and services we provide to our clients. The colours imply hues of hope, serenity and life, while the typography strives to be contemporary and warm. The result is organic, lively and represents the values that will guide and ensure Servirplus' future.

 

My choice for life

The “My choice for life” tag line simultaneously incorporates the motivations of our employees who choose to exercise their profession at Servirplus in a work environment that respects their life choices, as well as that of our clients who opt for Servirplus to improve their quality of life, thanks to the superior quality care and services that we deliver with love, compassion and empathy.

 

Last February, Servirplus management decided to build a new strategic plan, as well as to revamp its identity and positioning. The results were presented to management last spring, and on September 1, 2011, the new logo was officially launched along with a series of promotional leaflets describing the range of services offered by the company.